---
title: How to add Google Analytics
description: In this article, we'll show you how to connect your Google Analytics account to your SiteManager web project.
---
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# How to add Google Analytics
## Google Analytics (GA) is a powerful tool to track user behavior and optimize your website. In this article, we'll show you how to connect your GA account to your SiteManager web project.
**Note:**
You need a Google account to set up a Google Analytics account.
### In this article
[Step 1: Retrieve your Google Analytics ID](https://support.sitemanager.io/en/seo/basics/how-to-add-google-analytics#retrieve-ga)
- [Google Analytics 4](https://support.sitemanager.io/en/seo/basics/how-to-add-google-analytics#ga4)
- [Universal Google Analytics](https://support.sitemanager.io/en/seo/basics/how-to-add-google-analytics#gau)
[Step 2: Install the Google Analytics upgrade](https://support.sitemanager.io/en/seo/basics/how-to-add-google-analytics#install-ga)
[Step 3: Connect Google Analytics to SiteManager](https://support.sitemanager.io/en/seo/basics/how-to-add-google-analytics#connect-ga)
### Step 1: Retrieve your Google Analytics ID
Google Analytics 4
- **Sign** in to your [Google Analytics](https://analytics.google.com/analytics/web/) account.
- **Click** the *Admin* button at the bottom of the left page.
- **Open** *Data Streams* in the second column.
- **Select** the stream you wish to add to your SiteManager project.
- **Copy** your *Measurement ID* from the top-right corner (ex: G-XXXXXXXXXX).
Universal Google Analytics
- **Sign** in to your [Google Analytics](https://analytics.google.com/analytics/web/) account.
- **Click** the *Admin* button at the bottom of the left page.
- **Open** *Tracking Info* in the second column, and **select** *Tracking Code.*
- **Copy** your *Tracking ID* from the top-right corner (ex: UA-XXXXXXXXX-1).
**Note: **
Google Analytics 4 (GA4) is the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. Google announced that GA4 will be the only option beginning on July 1, 2023.
### Step 2: Install the Google Analytics upgrade
If you can't find Google Analytics in Upgrade Project, this means that it is already installed. In that case, navigate to Project > SEO > Google Analytics
- **Log in** to the web project to which you want to add [Google Analytics](https://analytics.google.com/).
- **Navigate** to *Project* > *Upgrade Project.*
- **Select** *SEO and Analytics.*
- **Find** the *Google Analytics* block, and **click** *Add to site
*
- **Confirm** by clicking *Install.*
### Step 3: Connect Google Analytics to SiteManager
- **Toggle** between *Google Analytics 4* or *Google Analytics Universal*, depending on which GA account you have.
- **Click** *Connect Google Analytics.*
- **Paste** the *Measurement ID* (G-XXXXXXXXXX) or*Tracking ID* (UA-XXXXXXXXX-1) you retrieved in Step 1.
- **Click** *Connect* and you're all set!
Remember to **publish all pages** after adding the Google Analytics key to your project.
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