What is Smart Content?

With the Smart Content Module, you can personalize your website content for visitors, based on their demographics, behavior, and engagement. Use it for A/B testing, password-protected pages, timed content or even API integrations.

 

There are 5 different aspects of the Smart Content module:

1. Personalized Content

With Smart Content, you can create a personalized digital experience for your website visitors. Simply group visitor interests and past behavior into different segments. Using our smart rules set, you can then create specific content for every group or combination of groups.

2. A/B testing

It's important to test crucial parts of your website with different iterations of content and/or design. This can easily be implemented with this module. 

3. Timed Content

Change content depending on the time of day or date range. Timed Content can also be used to create content that's only available between certain date ranges.

4. Password-protected pages

Build a login system with password-protected content.

5. Integrations (API)

Integrate a login platform for protected pages, or load extra data from another platform.